Strategy 1: Utilize the labor and target industry completed by staff in January 2015 which encompasses a thorough approach in targeting the industry's most likely to locate in the region.
Strategy 2: Utilize cost comparison reports on each of the top three target industries. These will compare the operating costs in Pottawatomie County versus source cities where prospects may be found,
such as Denver, Chicago, St. Louis, and Winnipeg.
Strategy 3: Develop a comprehensive marketing strategy directed at targeted industries. Strategy should include:
- A comprehensive direct-mail campaign with regional (source city) mailings and, if possible, targeted media advertising.
- Prospecting trips to source cities and to trade show cities with Team Kansas/Kansas Department of Commerce representatives
- An effective monitoring system utilizing ACT-type database
- An effective web based program that can be easily used by site selectors
Strategy 4: Join and participate in state and regional organizations like Team Kansas which gains maximum exposure for the state. If possible, join Team Kansas and participate on ongoing basis with the Manhattan Chamber of Commerce
Strategy 5: Continue participation in the Industrial Asset Management Council (IAMC) participating with site selectors at their conferences and others continue to maintain strong site selector lists and contacts.